How to Install Before & After Pro for WordPress

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Before & After Pro can be installed within minutes from the WordPress directory or with FTP. This guide will walk you through both methods.

Note: installing via the WordPress directory is recommended. This will ensure your site is able to receive automatic updates to Before & After Pro along with WordPress core.


Once you’ve installed the Before & After plugin, you’ll still enter your API key to complete the installation. Until you do so you will not be able to use the Pro features such as Conversion Tracking.

Step 1: Upload or Install Before & After

You have 2 options of installing Before & After: via the WordPress directory, or via FTP. Please choose the option that’s best for you.

To Install Before & After via the WordPress directory:

In WordPress, visit the Plugins > Add New menu. In the search box, type “Before & After” and search.

Look for the plugin named “Before And After: Lead Capture Plugin For WordPress” and install it.

You can also go directly to the Before & After plugin page here.

To Install Before & After via FTP:

Download the Before & After plugin from the WordPress Plugin Directory (zip file, plugin page).

Once the download is complete, unzip the file, and upload the entire before-and-after folder to your /wp-content/plugins/ directory.

Step 2: Activate Before & After through the Plugins menu in WordPress

Once you’ve uploaded the files, click on the the Plugins menu in your WordPress dashboard. In the list of plugins, find Before & After and then click Activate.

Step 3: Activate Before & After Pro with your API Key

Now that you’ve installed activated the plugin, you’ll have a new menu in WordPress named Before & After Settings. Click on this menu to bring up the Before & After settings page, and click on the Pro Registration tab.

On this page, you’ll see a form for you to enter your API Key and email to activate the Pro plugin. This information should have arrived in your email as soon as you purchased Before & After Pro, but if you’re having any trouble at all, please contact support and we’ll be happy to help.

Developer License: How To Activate

Developer license holders do not need to enter an API key – instead, simply upload the extra plugin you received when you purchased alongside Before & After Pro and this will activate your plugin automatically.

This allows you to add the Pro plugin and the licensing plugin to your version control or your base theme, and not have to worry about managing API keys for each site.

That’s all! You’re ready to use Before & After Pro.

If you’re having any trouble at all getting started with Before & After Pro, please visit the plugin’s documentation page or contact support and we’ll be glad to help.

Further Reading

Now that you’ve installed Before & After Pro, you might want to check out our Getting Started guide.